Customers can bring in any old watch, of any make, in any condition, functional or otherwise and receive a flat discount of 25% on their purchase of a brand new watch from Titan.

"As the market leader, we at Titan always strive to give consumers exciting reasons to buy our brand. We see the Titan Exchange Offer as a powerful trigger enabling the customer to own a new watch while giving value for the old one,” said Ajoy Chawla, VP–Titan Watches (Global Business Head), Titan Industries Ltd.

The main objective of this offer is to activate the replacement buyers and provide an incentive to them to change their old watch for new one. This would thereby expand the overall watch market by reducing the purchase cycle.

During this special offer, customers can choose from a wide range of Titan watches including collections such as Titan Octane, Titan Heritage, Titan Raga Crystals, Titan Aviator, Titan Edge, Titan Spell etc.

This offer is not valid on Titan Nebula, the 18 karat gold watches. On purchase of Titan Nebula watch worth upto Rs. 40,000 consumer will get a Nikon Digicam while with a purchase above worth Rs.40,000, consumer can avail Philips Mini Music Player.

The offer is valid from 25 July to 24 August at all Titan outlets across the country.