"Rivaaz" a new line of Gold CZ jewellery that marks the company's foray into the untapped cubic zirconia market. Bollywood diva and style icon Sameera Reddy was also announced the brand ambassador for the jewellery.

"Rivaaz" has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs2000–Rs12,000.