After a successful launch of C. Krishnaih Chetty & Sons (CKC) new ‘The Flagship Boutique’ at Hyderabad on the 9 March 2009, Vinod Hayagriv, Managing Director, CKC discusses their expansion plans over a conversation with JCK India.
“CKC is amongst the finest heritage flagship store of 140 years and can be recognised as a premium jewellery retailer. The company is associated with royalty and incorporates the same feel in modern designs,” said Hayagriv.
CKC was awarded as ‘The Best Retail Employer 2009’ and ‘The Second Best in Fashion and Lifestyle Jewellery Category’ by the Asia Retail Congress 2009 and continues with the same vigor and structure into its new exclusive flagship store.
CKC now are proud owners of three prestigious stores in the South namely The Heritage store and the flagship store in Bangalore and now the flagship boutique in Hyderabad. Hayagriv explained that for now the company is concentrating on their new store in Hyderabad.
The MD even mentioned that, “CKC is in no hurry to establish new stores and develop on the idea in due course of time in way that could benefit the business on a long term basis after they stabilise the operations on the current stores first.”
The company seen a better prospect this time in Hyderabad for a simple reason being that there are enormous numbers of jewelers there but at the most premium end there are hardly any, hence it makes it feasible for to their clientele.
Future looks bright for the business with plans of another or two new stores, if the location suits the brand and the type of customers they cater to.
In conclusion Hayagriv said that Mumbai has a lot of different kind of jewellers and seems too crowded to have a brand like theirs to shine, and no plans to open up in Mumbai soon.
The jewellery at the Hyderabad flagship boutique would be priced at Rs.1lakh and above. For more details visit C. Krishniah Chetty & Sons - The Flagship Boutique, At The Taj Deccan
Road No. 1, Banjara Hills, Hyderabad –500034, Ph: 91-40-3256-1869.